The Big Question

We have reached a generation striving to be different, unique.  Yet similar trends in style remain, look at a highschool and you can instantly see the trend.  Walk into a mall (well not our mall) and you can find dozens of stores selling the same types of clothing, knowing what we want. I saw this quote that said "Be different... Just like everyone else".  If we are all trying to be different how is it we end up looking the same?